Heritage is a collaborative project bringing together two generations and more than a lifetime of musical discoveries. The father and son duo is a true Ibiza story, tracking the evolution of the sound and spirit of the island. ‘El padre’ Alfredo, pioneering DJ of what has come to be known as Balearic beat, and ‘el hijo’ Jaime Fiorito who through the addition of his knowledge and passion has delivered an ever changing style and vision over the years.
Listing to Alfredo’s mixes you can’t help remember the significance it contains. Alfredo arguably kick-started the modern culture of dance music in Ibiza, and it’s amazing to see it quite literally moving through generations.
Fleeing his native Argentina aged 23, Alfredo ended up in Ibiza with his son Jaime born a year later. He dedicated himself both to his child and to various job roles including fashion designer, candlemaker, delivery man and barman. In1982, a friend asked him to try his hand at DJing, a move that would change the island and the music forever.
DJing a quiet night at Amnesia, his eclectic style drew the crowds finishing their disco partying at Ku Club (now Privilege). The night drew more and more crowds as the days went on, captured scenes never witnessed scenes before of wild and carefree fun in the sunrise, sunglasses on, dancing in the open air terrace that became the legend we know today. A diverse mixture of people from all backgrounds had never been seen under the same roof (or lack of roof). The common denominator that bound it all together - the music. Before the explosion of ‘House’ the set consisted of an diverse mix of analog music (Prince was the king), creating a totally raw, romantic, emotional, sexy eclecticism, which has, since then, eventually been lost.
The name of Alfedo’s parties spread throughout Europe and wider and it wasn’t long before word spread amongst the hoi polloi of the music and entertainment industry. with Grace Jones, George Michael or Boy George regularly partying there.
In 1988 the Ibiza sound was undergoing changes.. Alfredo started combining the first strains of Chicago and Detroit House into his sets. The crowd had converted into a multitude and was hailed as a phenomenon amongst music lovers. It was at this point that yet another key moment was to take place, when a group of then unknown English boys and amateur DJs landed in Ibiza and headed for Amnesia. Their names.. Danny Rampling, Paul Oakenfold and Nicky Holloway. So overwhelmed at what they saw and heard on the dance floor at Amnesia, they declared themselves total converts to the cause, and decided to give it a name and take it back to England. And so the legend that is the BALEARIC BEAT was born.
Having travelled the world, with residencies as far afield as Singapore, Alfredo remains a legend on the island and Alfredo and Jamie’s residency at We Love Space...Sundays on the sunset terrace is a pilgrimage to all Alfredo created.... Music without boundaries of time or genres.
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